With the age of technology upon us, it’s important to remember to keep your business up to date with the latest in the technological world. One of the main reasons for this is to use the internet as your biggest marketing tool-after all, almost everyone has their phone firmly fixed in their hands these days.
As well as the age of technology dawning, the age of laziness has come with it. Rather than searching around for the ideal business, a consumer will simply type what they want into Google and wait for the business to come to them. And rather than ask around the local community, or friends and family, a consumer will read business reviews on a Facebook page or Yelp. This means that it’s imperative to get yourself into the eyes of potential customers by becoming savvy with technology and optimising your business for search engines.
This concept is referred to as SEO or Search Engine Optimisation. To improve your business’s SEO, there are a range of different techniques that can have your business booming with online leads in no time at all. The first technique is to be build your website.
This will seem like an obvious one, but building a website where customers and contacts can easily access your contact information and details of the services you provide, is essential to bringing in business. However, there’s more to it than using ‘wix.com’ and picking aesthetically pleasing pictures. Your website should be unique to your business, as this will not only set you apart from other local businesses in your industry, but the more unique your website content is, the more likely your site will be higher up in Google’s ranks.
Following on from this, you also need to ensure that your website is accessible from a mobile phone. With the majority of searches now coming from a mobile, having your website optimised for a smart phone, with no pinching or zooming involved, will allow you to stand out from other businesses and gain more customers from your website’s ease of access.
Another technique to improve your SEO is to regularly post fresh and relevant content to your website. Typically this is in the form of a weekly, or bi-weekly blog post. These posts can simply be 300-400 words about a topic that is specific to your business and what it does. By filling these blog posts with keywords, tags, images and your contact info, you are helping Google to find you online. As well as this, it’s a trick of the trade to always post original content, as Google tends to avoid website with keywords that have been used elsewhere.
And finally, to improve your SEO you need to keep track of what techniques you are using that are successful or not so successful. To do this, you can utilise the help of Google Analytics. This free Google+ Plugin allows you to monitor the views or each page on your site, and where in the world these visitors are coming from. The handy app also tells you where your traffic is coming from- whether it be Facebook, Google or even a direct link to your site.
Choosing to bypass these SEO techniques when marketing your business online is putting the success of your business at risk. So what are you waiting for? Improve the viability of your business online by opting for SEO practices today.